BPW trade fair stand by Walbert-Schmitz, Hanover – Germany

November 6th, 2012 by retail design blog

Challenge/Aims:
BPW would like to be represented at the international Commercial Vehicles trade fair as an innovative technology and market leader. 1,000 m2 of floor space is available fora two-storied design.

Idea/Realisation:
We create a ’Branding Monument’ for BPW – striking architecture using the colours of the corporate design with high recognition value. The clear architecture facilitates concentration on the representation of product innovations. Highlight products are shown in an innovation forum, an LED curtain encircling the space forming a prominent frame for the presentation of high-tech products.

Designed by Walbert-Schmitz

http://www.walbert-schmitz.com

Herman Miller flagship store by Torafu Architects, Tokyo
An aluminum frame was used to tone down the existing ceiling's strong presen...
Ho-Hum restaurant by M4, Seoul
A glass facade makes the most of the location and provides a beacon for hung...
Agender Pop-up Store by Studio Toogood at Selfridges, London - UK
Gender-neutral trend culminates at Faye Toogood\'s Agender pop-up in Selfrid...
RETROKIT eyewear store by Nordic Bros. Design Community, Seoul - South Korea
Also, in order to increase the completeness of the space, the display table ...

Leave a Reply

Your email address will not be published. Required fields are marked *