Challenge/Aims:
BPW would like to be represented at the international Commercial Vehicles trade fair as an innovative technology and market leader. 1,000 m2 of floor space is available fora two-storied design.

Idea/Realisation:
We create a ’Branding Monument’ for BPW – striking architecture using the colours of the corporate design with high recognition value. The clear architecture facilitates concentration on the representation of product innovations. Highlight products are shown in an innovation forum, an LED curtain encircling the space forming a prominent frame for the presentation of high-tech products.

Designed by Walbert-Schmitz

http://www.walbert-schmitz.com