Deloudis / B&B Italia Store in Athens by Studio Omerta

November 6th, 2012 by retail design blog

The reconstruction of the Halandri showroom is the fulfilment of the 37 year history of the Deloudis organization. In this space, the kitchens of the Boffi company actively participate in the main area of the house, becoming the subject of contemporary objects of adulation. Complemented by furniture of B&B Italia, as well as some pieces from the collection of Moooi, they entice the most sceptical eye.

The dominating colour scheme of the space follows the colour palette of black and white which the company have established over recent years. Here, however, enters the seal of Studio Omerta who were responsible for the set up of the store, their stylistic interventions always with knowledge and aesthetic perfection.

Panels scattered with black and white photographs with references to rock concerts while the canvas with animated spheres hovering like dancers, a technical illusion, creates a sense of absolute relaxation.The breath of art is spread throughout the space, which resembles the photographic studio of a progressive artist.

Exactly the same logic follows on the second level of the store, which resembles a loft. The kitchen with its central work counter plays a decisive role in the decor, the space remains discreet while the off white walls with an explosion of colour and the motto “DESIGN IS OUR ONLY EXCUSE” perfectly defines the exercise of redesign of the entire store.

Independent spaces, the studio bedroom and the bathroom with the hydro-massage tub and colour therapy where there is featured the photographic image of a man’s face, partially concealed by cigarette smoke, a 70s rock image.

The small atrium operating as an extension of the internal area creates an exotic note of relaxation. The architectural and aesthetic mastery which has been executed throughout the showroom highlights the power of art and of design and their influential role in our everyday life.

Designed by Studio Omerta








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