East Beijing hotel, Beijing

November 9th, 2012 by retail design blog

If you ask us, Swire Hotels have masterfully redefined contemporary Chinese hospitality. We’ve been previously dazzled by the Upper House in Hong Kong and Beijing’s The Opposite House, two boutique properties that combine the utlimate in comfort with stunning design.

After opening in Hong Kong, the company has now opened East Beijing, the second property of its hotel brand that specifically targets today’s business traveler with a specific formula. And the very foundation of that formula is East Beijing’s top location in Dashanzi 798, a happening residential area that’s home to some of the city’s leading art galleries, and more importantly, it’s only 15 minutes away from Beijing capital airport and yet close to the central business district.

Obviously a hi-tech environment, the hotel provides paperless check-in and check-out, and the entire premises are designed to be efficient and business-ready. The property features 369 guestrooms and suites and is part of indigo, a mixed-use complex featuring an upscale mall, offices and a 17-hectare park in development.

The rooms are divided into urban view rooms overlooking Beijing’s bustling downtown and park view rooms with sweeping views of the east. All rooms are equipped with the very latest in cool technology, from an Ipod Touch and docking station to multi-scene lighting and free WiFi broadband internet access.

And if you’ve booked one of the superswanky executive suites, you’ll enjoy complimentary access to the upstairs lounge, a social business lounge with a separate meeting space that also offers V.I.P. check-in, full breakfast, all-day refreshments and more. When it comes to work and being online, this can obviously be done in your comfy room but there are four meeting rooms available if you require more space.

But if you just need a different vibe then domain is readily available. This ground floor café has workstations and Ipads on loan while providing a full menu for all-day dining. and speaking of dining, East Beijing has a few stylish trumps up its sleeve, all designed by design practice Neri & Hu. There’s feast [food by east], a café-like restaurant with an international menu. All dishes are cooked on the spot in the open kitchen, using the best fresh ingredients. It has a private dining room and the outside terrace allows for dinner-with-a-view.

For a California-inspired Japanese cuisine with tasty sushi, tonkatsu and other classics in a contemporary setting, Hagaki is the place to be. Last but not least there’s Xian, a cool bar + lounge inspired by the neighborhood’s industrial architecture. Balancing the good life is pretty easy here with beast [body by east], a fully equipped gym with indoor swimming pool and outdoor splash pool. in a place like this, business very much is the new pleasure.


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