Brokula&Z packaging by Bruketa-Zinic

November 21st, 2012 by retail design blog

“Brokula&Z (Broccoli&Z) is a clothingbrand by Bruketa&Zinić OM, made from organically grown materials. With Brokula&Z, everything good comes from within so all the clothing contains hidden messages written on the inside that can be seen only by you… and whoever undresses you.”

“The messages are actually funny dialogs between Brokula (Broccoli) and Ž (a bird) who are the main characters of the product’s visual identity. Like the products themselves, the packaging is also eco-friendly. The inks have ecological certificates, and the paper is recycled. Furthermore, the packaging is designed as a cup that you can use for something else after unpacking your purchase.”

Challenges:
“The packaging had to be as eco-friendly as possible. The biggest challenge was to design the packaging that’s easy to assemble but without any glue and plastic, which at the same time serves as a fun giftwrap and a practical protection of the product. Also we had to find a recycled paper that’s good enough in terms of quality and durability, and the colors with eco-certificates.”

Designed By: Bruketa-Zinic
Davor Bruketa, Nikola Žinić (Creative Directors)
Nebojša Cvetković (Art Director, Illustrator, Designer)
Ivan Čadež (Senior Copywriter)
Svjetlana Vukić (Senior Account Executive)
Vesna Đurašin (Production Manager)
Marko Ostrež, Radovan Radičević (DTP)




http://www.thedieline.com/blog/2012/11/8/brokulaz.html

Lacoste ECO / Techno polo packaging by Tom Dixon
“In collaboration with Tom Dixon we worked on the branding and packaging for...
Spaghetti et autres pâtes packaging design by Claire Mcculloch
A family of stringy pasta, like a family of a type face comes in different &...
Heim branding by VisualCast Designology
Heim is a Germany high-end home furnishings retail store in Indonesia, based...
Kessalao Take Away by Masquespacio, Bonn - Germany
Constructive details like the bars and folding tables are created as an adap...

Leave a Reply

Your email address will not be published. Required fields are marked *