Matsumoto restaurant by Golucci International Design, Beijing

November 22nd, 2012 by retail design blog

Matsumoto Restaurant is a Japanese food chain store brand in China. This time, they invited the famous Taiwan designer Lee Hsuhang to conduct the design. Feeling people’s desperate pursuit of fame and benefits in large cities like Beijing and Shanghai, the designer realizes the great importance to bring people back to simplicity and the true themselves, so the interesting concept “pray for blessings” comes out.

Lee Hsuheng uses Japanese Taiko, Clifford board, family totem and sumo-culture elements to decorate the Restaurant. Inside, the lights create a sense of magnificence and fashion. Outside, the exterior wall, decorated by multi-layer timber Japanese Clifford boards, does not only provide a fantastic visual experience, but also presents to customers a unique space in the Restaurant to pray for blessings.

The customers can write their wishes to future in the boards, which both brings the customers an expectation of realizing their wishes, and also it becomes an engagement between Matsumoto Restaurant and customers.

The designer embodies the miniature of China’s harmonious society with the project. The unique design shall also produce more established customers to the Restaurant, which well expresses the designer’s belief good design shall show its own commercial value.

Designed by Golucci International Design
Design team: Lee Hsuhang, Zhao Shuang, Ji Weng
Photographer: Sun Xiangyu













http://www.contemporist.com/2012/11/06/matsumoto-restaurant-by-golucci-international-design/

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