Moving forward: As the leading global bathroom brand, industry front runner Roca proves once again how strong its brand and products are at this year’s preeminent trade fair, the ISH 2011 in Frankfurt. Designed by dan pearlman, the 895 square meter stand conveys a sense of dynamism and motion. Based on the theme Moving Forward, the design makes use of curving corridors and expressively highlighted slanting surfaces in getting its message across.
Mediacore – Heart of the Brand Presentation: In the middle of the stand a 360° media projection allows visitors to enter into the Roca world. Viewers are immersed in the everyday expression of the brand’s congenial messages and experience the “bathroom living space” in a highly realistic manner. The Roca world is just as multi-faceted as the range of Roca products. On twenty-six square meters the rectangular cube reflects all Roca themes and guides one through an extensive product presentation.
Rich Black Dominates: Alongside the corporate colour a glowing white makes for dynamic light-dark contrasts. A focused selection of materials also plays off of the contrasts between dark smoked oak and light-toned concrete. In the Roca Lounge on the upper level of the two-story stand, maple wood creates a warm and inviting ambience.
Premiere for Premium: For the very first time Roca also presented ISH industry insiders the results of a collaboration with the Italian luxury brand ARMANI. Roca has become the preferred partner of the Italians for bathroom and wellness areas. Following an initial presentation of the ARMANI/Roca Bathroom Islands at the Salone del Mobile in Milan 2010, the self-contained, all-in-one luxury-class bathrooms celebrated their debut at ISH 2011.
We Are Water Foundation
The Roca lounge invited all guests to have a relaxed stay and to get to know the aims and actions of the We Are Water Foundation (WAW Foundation). The WAW Foundation promotes awareness and stimulates a debate about the need to create a new culture for water and to allow fair development and sustainable management of the world’s water resources. The WAW foundation implements a whole series of actions to avoid the negative effects of the lack of adequate water resources.
Designed by Dan Pearlman