CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

December 1st, 2012 by retail design blog

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Creative agency Minale Design Strategy has headed the concept and interior design of Belgium-based shop, ‘Maison des Maîtres Chocolatiers Belges’. Naturally drawing from the qualities of chocolate, the project aims to create a dynamic shopping environment with a bold and graphic wall treatment.

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 02 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

In a singular manner, the floor, walls, and ceiling are treated in a chocolate colour which can be clearly observed from the street. The edges and corners of the room are pulled out in a three dimensional, multifaceted surface that reflect light at different angles. The gem-like effect was intended to suggest a chocolate quarry out of which the shop was hewn. Much like a scored chocolate bar, the walls feature well-defined grooves for display shelves made out of glass.

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 03 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Near the counter at the back of the store, the ‘white chocolate’ element is introduced with triangular tile work which also marks the stairs leading upstairs to the chocolate atelier. A place for the Académie du Chocolate to meet or host demonstrations, a clear distinction of space is made between retail and studio. The architecture of the boutique is translated to all communication tools including the store’s website, packaging and shopping bags, clearly establishing an distinct identity.

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 04 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 05 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 06 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 07 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 08 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 09 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 10 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

Maison des Maitres Chocolatiers Belges Minale Design Strategy Brussels 11 CHOCOLATIER! Maison des Maîtres Chocolatiers Belges by Minale Design Strategy, Brussels

http://www.designboom.com/design/minale-design-strategy-maison-des-maitres-chocolatiers-belges/

Crusoe, Coimbatore by Future Research Design Company
Store design concept from India created by Future Research Design Company fo...
Okinaha Store Interior by Coast and As-Built Architects
Okinaha is Europe’s first concept store on health and anti-aging. Our missio...
Spazio Design showroom by Zero Architetti, Catania
Spazio Design showroom accommodates a variety of dedicated areas for differe...
Geszeft boutique by Joanna Wołoszyn and Daria Barnaś, Katowice - Poland
The shop is spilt across two rooms and visitors enter into a cafe area where...
  • бизнес идеи
  • бизнес план
  • бизнес портал