Grundig Tradeshow Booth at IFA by Dan Pearlman, Berlin

December 4th, 2012 by retail design blog

A good reason to celebrate: for its 65th brand anniversary Grundig presented itself at the IFA with a 1,100 square meter tradeshow booth. Under the motto “65 Years Megahertz Excitement” dan pearlman presented the history of the brand and product highlights of recent decades with an anniversary wall and an architectonic timeline. New product developments and the industry hot topic, 3D LED-TVs, were featured front and center at the Grundig press conference at the ICC Berlin—also designed by dan pearlman entirely for the company’s 65th year anniversary.

Of course enjoying the celebrations was also part of the script: 400 media representatives and invited guests had an all-round successful evening at the event location Radialsystem on the banks of the Spree in Berlin, and not just on account of upbeat moderator Coleen Fernandez who entertained guests throughout the evening.

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