Topshop Emma Cook Christmas installation by StudioXAG, London

December 11th, 2012 by retail design blog

StudioXAG were invited by Topshop and Emma Cook to make and install a pop-up wonderland inside their flagship Oxford Circus store to celebrate their Christmas collaboration. From the playful imagination of designer Emma Cook, pink pineapples and fairy lights fill a canopy of pink branches which lead you upstairs where the trees grow into Emma’s surreal festive grotto.

A vintage brass bed with silver birch tree posts fills the in store space, where mannequins swing from the tree tops and presents surround the bed. The two windows on Great Castle Street and Regent Street boast huge printed fairy light filled canvases which are in the process of being unwrapped. Scrunched up wrapping paper and a giant foil ribbon falls to the floor and gift wrapped mythical creatures fill the window bed.

All photos by StudioXAG
































Vans x Slam City Skates store, London
Slam City Skates is a well-known skate institution on the streets of London....
Thicket Pavilion Study 2.0 by Barkow Leibinger, Berlin - Germany
Barkow Leibinger blurs boundaries with steel rods in Thicket Pavilion
Levi’s showroom by FormRoom, London - UK
We brought old parquet floors back to life, built new partition walls, insta...
The Makers House exhibition by Burberry & The New Craftsmen, London - UK
British fashion brand Burberry has teamed up with The New Craftsmen to showc...

Leave a Reply

Your email address will not be published. Required fields are marked *