Brokula&Z experience store by Brigada, Zagreb

December 17th, 2012 by retail design blog

Brokula&Z is a brand of underwear and T-shirts made from organically grown materials, and the concept of the first Brokula&Z mono-brand store in Zagreb consistently follows the ecological foundation of the brand. In addition to being a shop with eco-clothing, the interior also serves as a place to hang out, exchange ideas and have fun.

By extending in the shop window, seating has been created, which increases the opening of the space to the street, which in Zagreb, unfortunately, is an unusual feature that creates added value to the public and urban space in the pedestrian zone of Teslina Street.

The spacious and clean interior is dominated by simple and natural materials that emphasize the essence of the brand, while the simply designed Brokula&Z promo display dominates the entire space. Its modular type design is organised with the use of natural materials so as to create a clear zone for the positioning of messages, and displayed and packaged products. The brand image zone is found at the top and, with its position above eye level, it communicates the style and philosophy of the Brokula&Z way of life.

Designed by Brigada / Damjan Geber (Creative Director), Srdana Alac, Simon Morassi Pipercic (Designers)
Photography by Domagoj Kunic

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