Zara installation by Duccio Grassi Architects, Milan

December 17th, 2012 by retail design blog

During the Salone del Mobile 2012 Zara shows in its flagship store on Corso Vittorio Emanuele, Milan, an installation created by Duccio Grassi. The brand and the architect actually share the same inspiration following which everyone with Zara can compose his/her own fashion idea: definitive totems do not exist, neither do styles to be pursued or rules to be respected. The only rule is fragmentation: the way of being for each of us is made by many, mixed and recomposed, photograms.

And it is “this forest of images”, according to Duccio Grassi, that “reflects the communication metropolis where we live, and that has to be walked through, with courage, every day”. The installation is composed by 14 white rigid PVC columns with an aluminum internal structure. The 4-meters-high totems are visible by the shop entrance and though two white sides and two led or back lighted screens-sides show Zara SS 2012 campaign images. The base is a wood and steel perforated structure. Three mannequins complete the art piece.

GANT windows, London
GANT windows, London
Fiat 500 POP.UP STORE, Milan
“Gods and Nymphs of the Forest” Windows by Alex Moser at STEFFL Department Store...
Alex Moser is the latest artist to be engaged by the Steffl Department Store...
Yan Ji You Bookstore decor by GLADC studio, Beijing - China
In mid 2014 GLADC studio featured an interior design firm to design several ...

One thought on “Zara installation by Duccio Grassi Architects, Milan

  1. bugs says:

    Its a pricy decore!!!!!!!
    But i think milan is fashion capital
    So zara need such a decore to attract people

Leave a Reply

Your email address will not be published. Required fields are marked *