Gaggenau stand at EUROCUCINA 2012 by eins:33, Milan

December 26th, 2012 by retail design blog

At this year’s Eurocucina in Milan, Gaggenau presented itself in an uncompromising and extraordinary way. Advanced professional-standard technology for the private kitchen combined with a sculptural design, was showcased in an authentic architectural setting. Set in the generous architecture of two diagonally positioned cubes of steel and wood, the 300sqm booth showcases the transformation of precious raw material to a masterpiece.

Both the organic and the inorganic world are represented by the main materials and express the brand’s innovative and technical side on the one hand and it’s emotional and involving one on the other. The steel cube’s surface of hot-rolled steel sheets demonstrates the raw material used for the production of the high quality appliances. Contrasting to the inorganic world, the wooden cube is placed diagonally on the opposite side. On its interior, a multi-layered chandelier of differently coloured carrots forms the centrepiece.

Designed by eins:33

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