Evisu store by Design Systems, Hong Kong

December 27th, 2012 by retail design blog

The interior is designed with a selective use of the materials, aiming to mirror the focal point for the brand’s stunning charm – a sense of humor and a tone of exaggeration. The design concept, sourcing from the project client’s exceptional adoption on fashion style and attitude, playful and humorous respectively, intended to give the place an air filled with ultra-modernity, which just fits the brand’s image of offhand effect, extemporized manner, and uninhibited passion for fashion.

The project case features three design orientations. A playful sense of scale appears to build the tension among function, aesthetics, and mystique by the employment of enlarged furniture as the centre of visual interest. Besides, changing clothes inside while still keeping the showroom within eyesight becomes possible through the one-of-a-kind excitement brought from the fitting room with one-way reflective glass.

On the whole, the design presents a marriage of east and west in design elements, together with a true infusion between modernity and classics, which reflects the client’s flexibility, adaptability and fashion-wise sensibility in branding concept.

Designed by Design Systems


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