Nike Air Force 1 pop-up store, Tokyo

December 29th, 2012 by retail design blog

To celebrate the 30th anniversary of its iconic Air Force 1 Shoe, Nike have launched the pivot point, a special pop-up store in Tokyo’s Shibuya shopping district. Along with the store launch, the sportswear brand also pre-released a limited number of the Nike Air Force 1 Foamposite Low, a redesigned model with a dramatically tweaked cushioning sole for improved comfort.

The pop-up store comes with an exhibition of over 30 new models, all showcased in a special setting and featuring a special display of the evolution of the shoe. The temporary store also carries a concise selection of t-shirts and jackets, and an in-house atelier provides limited customization of your new trophy purchase.

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