Paperfish restaurant by Clive Wilkinson Architects, Beverly Hills

January 10th, 2013 by retail design blog

Renowned chef, Joachim Splichal, of the Patina Restaurant Group, acquired the venerable Maple Drive restaurant in Beverly Hills in 2006, and commissioned Clive Wilkinson Architects to design a new seafood restaurant. CWA worked with the client to brainstorm a vision for the restaurant and proposed a total design concept which embraced all visual elements.

This included proposing the name ‘Paperfish’ to underscore the restaurant’s function and to align with the concept of treating the plain white architecture as thin leaves of curving drywall to evoke fluidity, water flowing and pooling, and to give the sense of being immersed below the sea. The word ‘paper’ also evoked fish cooked ‘en papilotte’, and this has become the restaurant’s signature dish.

The complete brand identity was developed simultaneously with the architectural design. CWA researched plates and uniforms, glassware and upholstery, door handles and light fixtures, logos and fonts all at the same time. The restaurant experience needed to be effortless and smoothly integrated, with an architecture that could form a subtle and calming backdrop to the dining event. The environment evokes the ocean in movement, but the effect is almost subliminal as the color blue is absent. The shades of red to orange relate to color changes on the body of a carp fish.

Photography by Benny Chan, Fotoworks

http://www.clivewilkinson.com

Brasserie ’t Klooster by Interieurbureau Wille, De Pinte - Belgium
Brasserie ’t Klooster by Interieurbureau Wille, De Pinte - Belgium
Farfetch office by Studiofibre, London - UK
High-end fashion is referenced through a careful mix of luxurious materials ...
Leon restaurant by rpa:group, London - UK
Founded in 2004, Leon’s first outlet opened on London’s Carnaby Street and s...
BELGO Brewery Pub by T3 Architecture Asia, Ho Chi Minh City - Vietnam
T3 decided to used second-hand bricks for the whole project, to get the “his...

Leave a Reply

Your email address will not be published. Required fields are marked *