Banana Republic windows 2013 January by Mark James

January 11th, 2013 by retail design blog

From our Headquarters in San Francisco, we design and produce across all 600+ fleet stores. This design will be in all stores around the globe from January 3rd to February 7th, 2013. My intent with the window set is to engage customers through the use of graphics, messaging, color, and styling to increase foot traffic on a global level. The windows need to have high visual impact, while also portraying the style and sophistication of Banana Republic as a global fashion brand. The graphics, messaging, and imagery all need to drive the sale and merchandizing of featured seasonal product for both men’s and women’s clothing. Key visual themes and designs are developed months in advance of production.

January’s window set keys off of bold graphics, stripe, pattern, and color in wide strips that layer upon each other. These strips are rolled at the ends at different heights for a wallpaper/interior effect and color accent. This layering provides visual depth and interest to the display. We chose to break from the traditional use of photographic imagery and use ONLY graphics and color. This is a progressive and bold step in our window display.

While the window creative needs to be visually uplifting and interesting, it also needs to be produced on a budget of approximately $100 per window. In addition, it needs to be able to be constructed and installed by untrained staff in the stores. This is one of the most challenging aspects of the job.

Designed by Mark James

Nike x Liberty windows by Hotel Creative, London
A futuristic journey of Nike Running from pure performance to explosive styl...
Nike kinetic windows at Selfridges by ...,staat, London
Nike kinetic windows at Selfridges by ...,staat, London
Kalimah window display, Saudi Arabia
Kalimah window display in Saudi Arabia. The theme is about the desert and Ar...
Valentino windows 2014 Fall, Milan – Italy
Valentino windows 2014 Fall, Milan – Italy

2 thoughts on “Banana Republic windows 2013 January by Mark James

  1. Hello! I work in the field as a visual specialist at a Banana Republic specialty store. As a visual specialist, and as someone who is hoping to eventually end up working in the studio, it is phenomenal to see the process behind our window displays. It is great to see us straying from the canvas’ to more interesting, yet simple, displays!

Leave a Reply