Primitive London pop-up in Voo store, Berlin

January 16th, 2013 by retail design blog

Primitive London is a London-based collective that works closely with artists and designers: it is also a shop and an art gallery created by Lui Nemeth and Andrew Green who, during last week, created a pop-up installation in Voo store in Kreuzberg, Berlin.

Lui comes from Tokyo and Andrew from Australia although, after living both for a while in London they decided to create together this shop that also works as a creative bridge between Japanese and London designers. During my visit to the shop I was lucky enough to meet Lui and Andrew there and had the chance of talking about this amazing exchange of ideas; they define themselves as curators because it is them who select every single piece which, despite being mainly clothes and accessories, always have an evident artistic component that distinguishes them from the purely functional.









http://www.ithunter.org/2011/10/primitive-london-voo-berlin-pop-up-store/

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