F. MÉNARD identity by lg2 boutique

January 20th, 2013 by retail design blog

Our agency was given a manifold mandate. By positioning the brand—We innovate for quality, a family tradition—we combined the two major strong points of the company: the capacity to innovate in order to offer the best quality meat on the market, and the safeguard of honesty-based family values handed down by its founder. The agency reviewed the architecture of the company’s brands, designed the logo—including the logo for the butcher shop—and created the brand’s platform for all the company’s points of contact with its various target clienteles.

The new identity of F. MÉNARD, a family business involved in the pork production trade, draws from tradition and is inspired by the very first logo of this 50-year old company, but displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority.

Designed by lg2 boutique


Wonderwood Perfume by Comme des Garcons
Bewildering in its conception, spectacular in its evolution: mysterious yet ...
Belvedere Restaurant branding by Lange & Lange
Belvedere Restaurant is one of the most beautiful and most interesting point...
La Farmacia de Helena by La i design, Santiago de Compostela - Spain
The owner’s name “Helena” was mixed with the periodic element “He” to create...
XODÓ contemporary warehouse by Packaging Brands, Petrópolis - Brasil
The project - which included the entire brand identity and complete store de...

One thought on “F. MÉNARD identity by lg2 boutique

  1. Andreas says:

    Great job! Nice clean design with a clear profile!

Leave a Reply