Playtype™ concept store by e-Types, Copenhagen

January 21st, 2013 by retail design blog

Playtype concept store by e Types Copenhagen Playtype™ concept store by e Types, Copenhagen

The World’s first bricks and mortar type foundry. Playtype is the physical manifestation of the brand’s established online font shop. e-Types wanted to make a playtype.com in 3D. The third dimension is the physical experience of typography – a new dialogue with a wider audience about the significance of typography as an element of lifestyle. The shop is a playground where we experiment freely with ideas that somehow relate to typography. What was a shop yesterday is a gallery today and may just be an exhibition opening tomorrow.

Playtype concept store by e Types Copenhagen 02 Playtype™ concept store by e Types, Copenhagen

The interior is, a visible extension of typography and our products, taking its que from the black and white chequered and continues in a monochrome palette featuring oversized fonts on windows and walls. Created as a place to further our typographic practice, the store provides a street level entry to typography – it is a place to share our passion with the general public and a place where our designers can experiment with their craft outside of the studio.

Playtype concept store by e Types Copenhagen 03 Playtype™ concept store by e Types, Copenhagen

Type aficionados and general public alike are tempted by fonts stored on custom made USB flash drives and a ragbag of other tangible products like T-shirts, notebooks, posters, mugs emblazoned by with graphic characters and other type paraphernalia all continuing the typography theme. Regardless, the PlaytypeTM Store is a humble, contemporary monument to typography.

Playtype concept store by e Types Copenhagen 04 Playtype™ concept store by e Types, Copenhagen

http://www.worldarchitecturenews.com/interiors/index.php?fuseaction=project.projectview&ctid=4&prid=17644

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