Lucky Brand Shoes packaging by Mark Keiser

January 23rd, 2013 by retail design blog

The first was the redesign of our standard shoe-box to be more eye catching and brand correct, with subtle but clever copy and a drive to our online presence. The second was the design of specialty packaging for our most popular shoe, a thin ballet flat that is packaged, shipped and displayed in the store in an elegant tube, protected by a soft muslin bag with a grosgrain ribbon detail.

Designed by Mark Keiser, Lucky Brand, CA, USA

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