MOD’s first bookstore is located in ION Orchard, Singapore’s premier new mall. We sought to re-define common issues in bookstores, redefining way-finding with new canopies and signage at ceiling height that branched off from a sinuous central SPINE. A sculptural stair linking the two floors becomes a spatial art feature, leading from books to stationery on the 2nd floor.
Installation art creates an animated feel in the bookstore, starting with a reading Godzilla amongst a city-scape of books to de-familiarize the entry, followed by a giant reading man on a ladder by the window. Original manga-inspired graphics create a modern wooden cove for the Children’s corner. In the spirit of true multi-disciplinary design, MOD also created the brand concept & logo, and designed all name cards, letterhead collaterals, shopping bags etc.