Sleeping Around shipping container pop-up hotel, Antwerp

January 27th, 2013 by retail design blog

Sleeping Around is a unique pop-up hotel. The term “pop-up” goes beyond merely “making an appearance”. Here, it denotes exclusivity, flexibility and innovation: a unique experience with a strong element of surprise. Already successfully employed in retail, the concept has never been extensively applied to hotels. Until now, that is.

These days, we are all in search of a lot more than just comfort and luxury. Providing a pure and authentic experience is much more challenging… Authenticity, comfort, adventure, design and the unexpected… these are the experiences we all seek. We are all carried away by the thought of a relaxing yet stimulating retreat whether it be in our vibrant cities or in the quiet countryside. Regardless of our penchant for adventure, however, not all of us enjoy sharing a communal shower.

Our pop-up hotel offers a readymade answer: a compact yet luxurious hotel room, equipped with all the mod cons: a box-spring bed, rain shower, iPod docking station and air conditioning – all contained in a 20ft recycled sea container.

We think green and employ only ecologically responsible materials. The containers themselves are produced in China, after which they are used for worldwide transport. As it is not always profitable to return the containers empty, they are often left behind in ports, including Antwerp’s. This unique concept offers the ideal mix of adventure and comfort at some of the most impressive locations in the city.

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