Eat&Go packaging by Frutodashiki

January 28th, 2013 by retail design blog

Eat Go packaging by Frutodashiki Eat&Go packaging by Frutodashiki

Eat&Go is a ready meal for students. We created packaging design for sandwiches and soups for eating on the go. To distinguish between the flavors and ingredients we decided to use emoticons which are widely used in messaging by the target consumer group. We believe emoticons successfully convey the idea of students’ fast paced lifestyle which is matched by the Eat&Go packaging design and product.

Eat Go packaging by Frutodashiki 01 Eat&Go packaging by Frutodashiki

Packaging is a plastic tube which is constructed as bellows and could be easily folded down decreasing the length of the tube (like bending section of a drinking straw). With our packaging you can eat the sandwich without getting your hands dirty. Empty packaging when fully folded is very small and easily fits into a pocket. Plastic cap lets you securely close your unfinished meal and eat or in case of soup drink it later.

Designed by Frutodashiki

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http://www.behance.net/frutodashiki

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