Eat&Go packaging by Frutodashiki

January 28th, 2013 by retail design blog

Eat Go packaging by Frutodashiki Eat&Go packaging by Frutodashiki

Eat&Go is a ready meal for students. We created packaging design for sandwiches and soups for eating on the go. To distinguish between the flavors and ingredients we decided to use emoticons which are widely used in messaging by the target consumer group. We believe emoticons successfully convey the idea of students’ fast paced lifestyle which is matched by the Eat&Go packaging design and product.

Eat Go packaging by Frutodashiki 01 Eat&Go packaging by Frutodashiki

Packaging is a plastic tube which is constructed as bellows and could be easily folded down decreasing the length of the tube (like bending section of a drinking straw). With our packaging you can eat the sandwich without getting your hands dirty. Empty packaging when fully folded is very small and easily fits into a pocket. Plastic cap lets you securely close your unfinished meal and eat or in case of soup drink it later.

Designed by Frutodashiki

Eat Go packaging by Frutodashiki 02 Eat&Go packaging by Frutodashiki

Eat Go packaging by Frutodashiki 03 Eat&Go packaging by Frutodashiki

Eat Go packaging by Frutodashiki 04 Eat&Go packaging by Frutodashiki

Eat Go packaging by Frutodashiki 05 Eat&Go packaging by Frutodashiki

Eat Go packaging by Frutodashiki 06 Eat&Go packaging by Frutodashiki

Eat Go packaging by Frutodashiki 07 Eat&Go packaging by Frutodashiki

Eat Go packaging by Frutodashiki 08 Eat&Go packaging by Frutodashiki

Eat Go packaging by Frutodashiki 09 Eat&Go packaging by Frutodashiki

Eat Go packaging by Frutodashiki 10 Eat&Go packaging by Frutodashiki

http://www.behance.net/frutodashiki

Hip Peas branding by Imaginaria Creative
Hip Peas is a line of natural kids care products that are healthy for the li...
Leave your mark on 2013 stamp by Visual Brain Gravity
Our new years compliment to our clients. A stamp with a "good design is...
L’Occitane packaging
L’Occitane have created a bunch of limited edition wellness products that ar...
O/O Brewing Baltic Porter beer packaging by Lundgren+Lindqvist
O/O Brewing Baltic Porter beer packaging by Lundgren+Lindqvist

Leave a Reply