To launch their new collection at Premium in Berlin, Hudson Jeans partnered with Double Europe Ltd to create a striking exhibition stand that captured the fun-loving, free-thinking ethos of the Hudson brand. A Californian brand, rooted in London, Hudson’s current instagram campaign has a clear message to #LETYOURSELFGO, reviving the true spirit of rock and roll.

Double Europe used wall-mounted mannequins and the bold colours of the Union flag, which is synonymous with Hudson, to create a visual spectacle that changed the perspective of the jeans. Stood on a perforated metal staircase the mannequins showcased the latest collection which is modelled by Georgia May Jagger in the Spring/Summer ’13 campaign.