Hudson Jeans exhibition stand by Double Europe at Premium, Berlin

January 29th, 2013 by retail design blog

To launch their new collection at Premium in Berlin, Hudson Jeans partnered with Double Europe Ltd to create a striking exhibition stand that captured the fun-loving, free-thinking ethos of the Hudson brand. A Californian brand, rooted in London, Hudson’s current instagram campaign has a clear message to #LETYOURSELFGO, reviving the true spirit of rock and roll.

Double Europe used wall-mounted mannequins and the bold colours of the Union flag, which is synonymous with Hudson, to create a visual spectacle that changed the perspective of the jeans. Stood on a perforated metal staircase the mannequins showcased the latest collection which is modelled by Georgia May Jagger in the Spring/Summer ’13 campaign.

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