Hudson Jeans exhibition stand by Double Europe at Premium, Berlin

January 29th, 2013 by retail design blog

To launch their new collection at Premium in Berlin, Hudson Jeans partnered with Double Europe Ltd to create a striking exhibition stand that captured the fun-loving, free-thinking ethos of the Hudson brand. A Californian brand, rooted in London, Hudson’s current instagram campaign has a clear message to #LETYOURSELFGO, reviving the true spirit of rock and roll.

Double Europe used wall-mounted mannequins and the bold colours of the Union flag, which is synonymous with Hudson, to create a visual spectacle that changed the perspective of the jeans. Stood on a perforated metal staircase the mannequins showcased the latest collection which is modelled by Georgia May Jagger in the Spring/Summer ’13 campaign.






LEVEL GREEN - The Concept Of Sustainability by J. MAYER H., Wolfsburg
LEVEL GREEN // The Concept of Sustainability is an exhibition that examines ...
Brand Union Offices by BDG architecture + design, London – UK
BDG architecture + design
Cool Capital South African pavilion at Venice Architecture Biennale 2016, Venice...
The 2016 South African pavilion at building D in the Sale d'Armi presents su...
‘L’Eden’ installation for Perrier-Jouët by Noé Duchaufour-Lawrance, London - UK
Partisan designer Noé Duchaufour-Lawrance creates the immersive ‘L’Eden’ ins...

Leave a Reply

Your email address will not be published. Required fields are marked *