Another tricky project on lagranja’s way: low budget, an uncharming building from the 60′s few steps away from the emblematic Barcelona’s Ramblas, and almost four years of execution. For those reasons – instead of going for the so called good design – we decided to project an experience around the fantastic Spanish 60′s.
To give the hotel’s guests the taste of it, we transformed each corridor into a little exhibition on a particular issue of that decade: Culture and Society, Design Icons, Tourism, Mass Consumption, Folklore, Intellectual Jet set… using room’s doors as exhibiting panels.
In the lobby we played with iconic objects from those years: a Seat 600 – the first mass produced Spanish car – a huge Peseta – Spanish old currency – used as a table and a panel with very big magnetic key-rings, as used back then in the local hostels.
Graphic design: espluga+associates
Photography: Albert Font