The design embodies the brand ethos through bespoke merchandising opportunities designed to house the eclectic mix of fashion and lifestyle product offered by Oliver Bonas. Upon entering the store, the customer is led on a journey of discovery through the introduction of ‘rooms’ within the space. Full height yet lightweight in appearance, the plywood and steel structures create the perfect platform for product storytelling through varied merchandising opportunities within a defined area.
They create a destination to showcase the artfully edited product mix on simple yet elegant timber tables and benches, suspended mid floor from the structure itself, as well as hanging on the surrounding stainless steel rails.
Designed by officeTwelve