Borna&Fils branding by Bunch

February 2nd, 2013 by retail design blog

Borna&Fils is a French fashion house whose creations embody her vibrant spirit, polished aesthetics and out of boundaries way of thinking. Their designs are flamboyant and common at once, fresh and original with retro references at times. Bunch was in charge of designing the brand and its applications, with logotype designed as a custom version of an Apsasu, a female version of Lamassu, usually associated as a symbol of power with the ancient Assyrians. Identity was applied onto everything from stationery, bags, lookbooks, custom tags, labels, billboards and website to launch event graphics, signage and various in-store collateral for their first flagship store in Venice in Calle delle Ostreghe.

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