We are excited to announce the introduction of a new “3rd Generation” store design in the US Market following a successful launch by our parent company in Europe. The un-veiling of this 3rd evolution of the Oil & Vinegar store concept, designed by the well-known Terry Moore Design from the UK, will be with our next franchise location slated to open in April/May 2011 in Asheville, NC.
Our current design is still very fresh, so there are no immediate plans to re-fit existing locations. However, when we visited a new store in Belgium this past summer, we immediately knew this was the direction we want to take with design and functionality.
The culinary “boutique shop” concept of OIL & VINEGAR brings together a wide range of international food and cooking products, all designed to please the senses and are presented in alluring, Mediterranean-style surroundings. At OIL & VINEGAR, customers are referred to as “guests”, and the guests are invited to smell, taste, and touch products before purchasing. The retail philosophy revolves around three key aspects of a consumer visit: Experience, Service, and Taste.
The OIL & VINEGAR shop ambiance reflects this philosophy. Products are attractively presented, the music is carefully selected to reflect the cultures of product origins, lighting brings the stories to life, and service revolves around encouraging guests to sample products at their leisure and receive advice on product use, recipe ideas and recommendations for that one-of-a-kind gift.
The new design reflects a contemporary interpretation of a Southern European kitchen. The fixture systems, specifically the new amphora wall, really allow us to tell clear product and category stories and deliver our guest experience at a whole new level.