Selfridges Personal Shopping by Waldo Works, London

February 15th, 2013 by retail design blog

Selfridges Personal Shopping is more like an apartment at almost 5000sq ft. The design concept looked to the Selfridges customer and the heart of the brand, the dynamism of the retail experience, and what clients really needed – space to be comfortable in, private and feel more part of an exclusive but cool club.

For the dressing rooms and suites, Waldo Works looked to the female cultural icons of the 20th century including Grace Jones, Jeanne-Marie Lanvin and Tamara de Lempicka. Shop floor has been reclaimed to allow for dedicated male-oriented dressing rooms and VIP suite inspired by fictional icons The Saville Row man (or sharp suited American Psycho) and the Military man.

These are interconnected to a central living room space for hanging out with friends or keeping the family or the entourage happy – with a bar, drawing room and library filled with art, culture and design books, it’s a place to spend time as well as money. It’s inspired by the all-white drawing room of the legendary Syrie Maugham (wife of Somerset Maugham, the playwright), which was Avant Garde for its time and moreover a party pad.

Designed by Waldo Works

http://www.archello.com/en/project/selfridges-personal-shopping-department

Samsung shop-in-shop at Selfridges by Dalziel and Pow, London
Importantly this space is a crossover between brand store, where education a...
Doom&Dickson office by Tank, Amsterdam
Doom&Dickson office by Tank, Amsterdam
Pipefy Office by Arquea, Curitiba - Brazil
The first with a small meeting, spaces to call, is also where is the bike ra...
Fritzenberger brewery by Troupe Studio, Brisbane - Australia
Four tall standing brewery tanks take center stage with a twenty meter steel...

Leave a Reply

Your email address will not be published. Required fields are marked *