Since 1960, Lonsdale London has been synonymous with the best of world boxing and has become known as both sporting and fashion name. It was worn by people like Paul McCartney, Paul Weller, Madonna, Naomi Campbell, Silvester Stallone, Muhammad Ali and Mike Tyson. So now we want you too.

Like all boxers Lonsdale products are made from tough stuff. Authentic and hard-wearing they´re designed to function and perform under the toughest conditions. Combining heritage with modern design, sportswear with street style. Lonsdale is recognised the world over and is truly the brand of Champions.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog