Adobe Systems’ acquisition of Omniture, Inc – a leader in web analytics – advanced the company’s mission of revolutionizing the way the world engages with ideas and information. In hiring Rapt Studio to plan and design the new 600,000 square foot campus, located in Lehi, Utah, Adobe hoped to capitalize on the firm’s expertise in defining, verbalizing and designing environments around evolving cultures. In this case the design needed to take aim at the status quo. Our marching orders? Question everything. In doing so the design has become a signpost for the “new Adobe” and has become the benchmark against which all other projects are measured.