Bread & Butter Berlin 2013 Winter – SUBBUTEO

February 25th, 2013 by retail design blog

The game was born in GB in 1947 and it had big success during the 70’ and 80’ years. What makes the game different from the other tabletop games are the hundreds of team kits and accessories: there are a lot of collectors that can buy the old accessories for a lot of money. OPLA’WORLD took the Licensee to develop the apparel Collection inspired to the table game. The collections will be totally MADE IN ITALY and enriched with many details totally made by hand: embroideries, patches and inlays.

Fashion is not a game is the pay off of the Brand. The teams we decided to insert in the collection are teams that are important for their history or their nice colors and in some way they are appreciated by everyone. We want to play with the humorism and the love towards the game: we don’t want to became the t-shirt of the teams supporters.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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