Miss Kō branding by GBH

February 27th, 2013 by retail design blog

GBH have designed the branding for Miss Kō, an Asian fusion restaurant in Paris that also boasts an interior by Philippe Starck. Located in the heart of Paris, Miss Kō is not just a restaurant; it’s a crazy place where street food, cocktails, art, and music meet to create a unique culinary experience. Inside miss kō it’s the future; a place where cultures collide, fantasy rules and nothing is what it seems. It’s like blade runner – only happy.

Phillipe Starck has channelled his limitless creative madness into the Miss Kō interiors, creating a place where art has no barriers and dinners are surrounded by endless technology. One of Miss Kō’s most unusual features is a 26m long table running the length of the restaurant entirely made from digital screens, each playing news channels from all over Asia.

The restaurant’s name and identity are based around the character of Miss Kō. A young, sexy but eternally mysterious symbol of Asia, and the embodiment of its traditions and its strangeness. Miss Kō shows us her ‘Yakuza’ full body suit tattoo, a sign in some Asian cultures of ties to the underworld.

The artwork for Miss Kō’s intricate and beautiful tattoos was created by Horikitsune (Alex Kofuu Reinke), the only European to have trained as an apprentice in the traditional Japanese art of Irezumi. He studied for more than 15 years in japan under of the world-renowned Irezumi artist Horiyoshi III.

Photography by celebrity and fashion photographer Uli Webber. The Miss Kō logotype is simply 9 grains of rice; the staple of all Asian cuisine and integral to the Asian way of life. Each of the 9 grains represents one of the Asian countries which inspired the creation of the Miss Kō menu.


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