Melissa Shoes store, New York

March 4th, 2013 by retail design blog

Douglas Friedman captures the new Melissa Shoes store in SoHo, New York City. The gallery-like space is the first American store for the Brazilian footwear brand, known for its colorful PVC jelly shoes and high-end design collaborations. Past collaborations include designers Vivienne Westwood, and Thierry Mugler, and architect Zaha Hadid. Recent collaborations with designers Jason Wu and Gareth Pugh are available in the new store.

Friedman shot the space earlier in the week, capturing the ultra-modern décor. The unique aesthetic includes all-white plaster walls, resin-painted floors, and movable, stalagmite-like pedestals for the shoes. The space also features installations from Assume Vivid Astro Focus, the art collective behind Gaga’s Workshop at Barney’s. The store opening was Wednesday and was hosted by model and Marc Jacobs ex Lorenzo Martone.

Photography by Douglas Friedman

http://www.ba-reps.com/blog/douglas-friedman-photographs-melissa-store/

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4 thoughts on “Melissa Shoes store, New York

  1. Beau says:

    I like the clean design and the direction shops are going considering design, colour and shape but one thing that bothers me about it is that there is so much open space.

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  3. Love Melissa’s visual layout. I am a store broker lease stores and love what you have opening open space with grand entrance to two levels and with the ice like geometric shapes actually feels so cool.
    thank you, Dawn

  4. Greetings! Very useful advice in this particular post!
    It is the little changes which will make the greatest changes.
    Thanks a lot for sharing!

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