Bolu packaging by Curious Design

March 5th, 2013 by retail design blog

Bolu are purveyors of fine quality tea, directly sourced from Fair Trade plantations in Darjeeling, North India. Our client’s brief was to design a suite of original, contemporary packaging that created an overall ‘umbrella’ look to the consumer, but that also reflected the individuality of each tea variety.

The starting point to achieving this goal was the creation of a totally unique pack shape. Curious worked closely with Think Packaging on this process. After exploring many options, their packaging ninja, Mat Bogust came up with a revolutionary solution, which culminated in a perfect balance of aesthetics and function.

Visually the pack looks completely harmonious-due to the integration of flowing, curved lines that echo traditional Indian architecture. However form is nothing without function, so the true genius was ensuring that this unique pack was also cost effective to produce and easy to assemble. Curious then designed sumptuous iconography and fused with it with a vibrant colour palette, to create a contemporary range of packs. Bolu and Curious-just your cup of tea!

http://www.packagingoftheworld.com/2013/02/bolu.html

HUGO x Karim Rashid
HUGO, the younger and edgier collection from Hugo Boss, has worked with desi...
Delhaize soups packaging by Lavernia & Cienfuegos
The brief was to bring to life the principle ingredient, preferably through ...
HUNDOG branding by NOMONO
HUNDOG is a brand, that develops premium dog snacks. In this project we are ...
Vosges Haut Chocolate Packaging Redesign by Patrick Chusheng Chen
First I tried to create a monogram that combines V, H and C three letters , ...

Leave a Reply