Bread & Butter Berlin 2013 Winter – DIADORA

March 8th, 2013 by retail design blog

For sixty years Diadora has been one of the most prestigious footwear and sportswear companies at world level. It owes its success to its high-technology approach and to its creativity, which lead to innovative products as far as style and quality of performances are concerned. Diadora’s research on materials and technologies goes hand in hand with the cooperation with famous sport champions who place their experience at Diadora’s disposal in order to improve and test its new models.

With Heritage, Diadora takes shoes that made sports history and turns them into every day shoes to enjoy freetime, from those of the legendary ’70s to the most recent sports heroes. The result is sport inspired shoes designed for whoever wants to ride the crest of the sports fashion wave without giving up to absolute comfort. The streaming and restyling have kept the spirit of the originals.

Heritage keeps tradition alive in all its forms and recalls legendary stories and wild passions. Diadora has always taken its champions to new heights: back then and now, they have given Diadora a priceless means to study and design shoes that know no rivals, able to put athletes on the road to break those records. When you put on a Heritage model, you don’t simply wear a pair of shoes, you wear a legend and you relive those unforgettable moments that only champions can hope to strive for.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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