StudioXAG were invited by Fred Perry to create a playful window installation for the Raf Simons/ Fred Perry Spring 2013 collection. Based around the detachable collar feature in their new collection, hundreds of paper collars were individually folded and suspended from the ceiling in swarming formations.
With colours taken from the collection, a portion of the collars are doubled up to highlight the double collar feature as they fill the windows and travel through the stores. Beneath the colourful collars sit old white washed TV’s playing a film by Pierre Debusschere to show off the collection. The flying collars can be seen in Fred Perry Laurel Wreath stores world wide, at Liberty London and instore at Dover Street Market.