Raf Simons / Fred Perry Spring windows 2013 by StudioXAG, London

March 12th, 2013 by retail design blog

StudioXAG were invited by Fred Perry to create a playful window installation for the Raf Simons/ Fred Perry Spring 2013 collection. Based around the detachable collar feature in their new collection, hundreds of paper collars were individually folded and suspended from the ceiling in swarming formations.

With colours taken from the collection, a portion of the collars are doubled up to highlight the double collar feature as they fill the windows and travel through the stores. Beneath the colourful collars sit old white washed TV’s playing a film by Pierre Debusschere to show off the collection. The flying collars can be seen in Fred Perry Laurel Wreath stores world wide, at Liberty London and instore at Dover Street Market.
















GEOX window displays Autumn 2012, Budapest
GEOX window displays Autumn 2012, Budapest
Bread & Butter Berlin 2013 - CODELLO stand by BUERO PHILIPP MOELLER
Bread & Butter Berlin 2013 - CODELLO stand by BUERO PHILIPP MOELLER
Holt Renfrew Summer Sale windows, Toronto
Holt Renfrew Summer Sale windows, Toronto
LightBean lamp by Katerina Kopytina
LightBean lamp’s globe bulb is not only the source of light but also an inte...

Leave a Reply