Royal Ceramica booth at Cersaie 2012 by Paolo Cesaretti, Bologna – Italy

March 12th, 2013 by retail design blog

A trade fair booth as the opportunity to design a temporary showroom and associated visual communication. The decorative qualities of the ceramic products displayed are the theme that echoes the design of the context. Absolute black is chosen to emphasize the wide range of colors characterizing the products. The exhibition is organized within independent volumes which offer a controlled view of the individual products on display and mark a clear but fragmented path full of visual overlap.

The interior is bounded by a long black velvet curtain that hides work and meeting spaces characterized by large light installations and customized furniture. The decoration as ruling icon is also the subject of the visual communication within the fairground contributing to the identity of the whole project.

Design: Paolo Cesaretti, Milan
Assistant: Kostantia Manthou
Visual Design: Claudia Astarita
Photo: Lorenzo Pennati, Milan

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