Dottie’s Toffee branding by Fuzzco

March 19th, 2013 by retail design blog

Dottie’s Toffee is a celebration of all things familiar and sweet. Dot began making her own toffee in 1976 and her love of her craft was contagious. Her grandson Nick carries on the toffee-making tradition these days and he sells to retailers nationwide. We created a brand as sweet, complex and versatile as the toffee itself – both nostalgic and contemporary. Bright, transitional colors contrasted by black, white and gray along with bold, simple text define the brand across packaging, collateral and the website.

Designed by Fuzzco

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