Dottie’s Toffee branding by Fuzzco

March 19th, 2013 by retail design blog

Dottie’s Toffee is a celebration of all things familiar and sweet. Dot began making her own toffee in 1976 and her love of her craft was contagious. Her grandson Nick carries on the toffee-making tradition these days and he sells to retailers nationwide. We created a brand as sweet, complex and versatile as the toffee itself – both nostalgic and contemporary. Bright, transitional colors contrasted by black, white and gray along with bold, simple text define the brand across packaging, collateral and the website.

Designed by Fuzzco

http://www.thedieline.com/blog/2013/3/13/before-after-dotties-toffee.html

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