The Khujo company founder and managing director Thobias Schroeder contacted Werkstatt65 at the end of 2012. The challenge was to define a visual communication for their Khujo brand dna. Starting from the Bread & Butter and from there adapt the design to the showrooms and stores. We designed a visual world of the Khujo dna an build the booth at the Airfield @ the BBB. Khujo is a big name in Germany positioned right alongside Scotch and Soda and G-star. They are matched in sales but not in the visual language yet, and that is what Werkstatt65 has defined and realised for Khujo.