Bread & Butter Berlin 2013 Winter – KHUJO booth by Werkstatt65

March 20th, 2013 by retail design blog

The Khujo company founder and managing director Thobias Schroeder contacted Werkstatt65 at the end of 2012. The challenge was to define a visual communication for their Khujo brand dna. Starting from the Bread & Butter and from there adapt the design to the showrooms and stores. We designed a visual world of the Khujo dna an build the booth at the Airfield @ the BBB. Khujo is a big name in Germany positioned right alongside Scotch and Soda and G-star. They are matched in sales but not in the visual language yet, and that is what Werkstatt65 has defined and realised for Khujo.

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