24bottles is a project that started watching habit typical of the Anglo-Saxon countries and Northern Europe, where you do not use the plastic bottle to always carry in your bag, at work or during sport, but are widespread in metal bottles, hard plastic or glass, reusable, which are filled with tap water or other drinks with a considerable saving of material and resources.
Bottled water is indeed a habit entirely Italian, and 24bottles is designed to break down the barriers related to the use of plastic by imposing an ecofriendly product that aims to exploit the world purified water network as an alternative to mineral water. And being made of high quality steel, inside you can also pour tea, soft drinks and everything you like.
Qlab Design has designed the project and spoke with a sharpness and creating a packaging label of great impact. The pack consists of a core that is “float” the bottle inside the box, and also functions as a display.
The box has portholes that give recognition to 6 colors and create a great color effect and communications exposition on the point of sale. The whole product is recycled cardboard. The label carries a message, related to the purchase of an object that is not an end in itself but contains a hope to change the way of approaching the resources of our planet. Conception, production, packaging and label copy Luca D ‘ Antuono for Qlab Design.