Auerbach & Steele windows at Kings Road by Ricardo Feijo, London

March 26th, 2013 by retail design blog

The concept is based on optical illusion and optical art and the starting point was to create something out of the spare display boxes that the glasses come inside of. The solution was to add neon colour inside each box and pile them diagonally so as to create an 3D concertina effect, and to display the glasses inside the boxes. The yellow neon lights complement the look and highlight the Auerbach and Steele brand identity colour. The window is up from 4 to 6 weeks. From the 15th of march 2013.

Designed by Ricardo Feijo












Louis Vuitton store opening, Milan 2011
Louis Vuitton store opening, Milan.
Hermès windows, Tokyo - Japan
Hermès windows, Tokyo - Japan
Pull & Bear windows 2014 Spring, Budapest
Pull & Bear windows 2014 Spring, Budapest
British Museum bookshop by Lumsden Design, London - UK
The scene is set at the entrance to the shop by a bespoke oversized book and...

One thought on “Auerbach & Steele windows at Kings Road by Ricardo Feijo, London

  1. Hi,
    my website is now studiofeijo.com

    Thank you.
    Kind regards,
    Ricardo Feijo

Leave a Reply