INITY hair salon by Hajime Yoshimoto of VOIGER, Osaka

March 26th, 2013 by retail design blog

“INITY” moved its location to a downtown Shinsaibashi, Osaka.
I designed a plan based on client’s favorites and requests, a man in his 30s;
– Mannish Vintage furniture
– GIVENCHY(RICCARDO TISCI) or JEREMY SCOTT fashion styles
– 95% of customers are women, in their 20s to 40s.

On the window, custom designed “chess pieces” sheet used as an icon of vintage gives a sunshade to the salon, also fulfilled the client’s request that outside is visible through the gap between the chess pieces. Furthermore, thanks to a window on the street side, featured window design becomes an eye-catching element from outside; in the evening, the window is lit up by the lights through the chess, creating a fantastic atmosphere.

Custom designed mirror tables are movable for lecture meeting, flexible location can be created case by case. In the cutting area, side wall becomes an “INITY Art Wall”. All staffs and I set the precious collection pieces came from its old salon, including INITY logo design from the old salon. New pieces will be joined to the Art with the salon growth.

Designed by Hajime Yoshimoto of VOIGER

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