The place is a concept store in Bucharest and one that complies with the definition of such a space. Minimal floor layout (with non permanent fixtures), the store addresses to a certain social categories and a certain type of life style. You can stop by The place not only for clothes but also for a book, a perfume, a chic accessory or hot happenings organized inside.
The store welcomes you with a range of products and accessories signed by foreign designenrs like Alexander Wang, Alexander McQueen, Jason Wu, Azzedine Alaia, Chloé, Jil Sander, Christian Louboutin, Herve Leger, Giuseppe Zanotti, Isabel Marant or Romanian desigenrs Razvan Firea, Maria Marinescu, 109, Murmur-Andreea Badala. Christian Louboutin got a special place inside, with a “shop in shop” highlighted by a red back wall and a red carpet.