SKETCH fashion store by Oron Milshtein, Tel aviv

March 27th, 2013 by retail design blog

SKETCH fashion store by Oron Milshtein Tel aviv SKETCH fashion store by Oron Milshtein, Tel aviv

The SKETCH fashion shops are well known for presenting men’s quality outfits created by top designer Yossi Katzav. The company’s spirit is affected by the link between the fashion and art worlds- throughout history and up to contemporary art; alongside turning the store into a gallery and a platform for changing artists.

SKETCH fashion store by Oron Milshtein Tel aviv 02 SKETCH fashion store by Oron Milshtein, Tel aviv

Being the center of the front-end stores required a unique concept for planning and designing the different branches. The style had to fit together with the clothes appearance- minimalistic, monochromatic and classic.

SKETCH fashion store by Oron Milshtein Tel aviv 03 SKETCH fashion store by Oron Milshtein, Tel aviv

Oron Milshtein was chosen to design the shops’ interior spaces. The first task was to define the typical costumer – a universal type somewhere around the ages of 23 – 45, likes quality clothes which are classic, unique and well-cut. He appreciates a minimalistic design with a touch of attention to the fine and small details. That creates a sense of intimacy between customer and clothing. Oron is using the same relationship to connect the customer with the stores look, and therefor, the brand.

SKETCH fashion store by Oron Milshtein Tel aviv 04 SKETCH fashion store by Oron Milshtein, Tel aviv

The concept he came up with was to develop a sophisticated play of shades, made by using different measures of mixing black and white. On top of it, the meticulous arrangement of items adds delicate layer of colors. The result is a masculine, yes gentle, style – containing a rich variety of shades and textures on the range between black & white.

Photography by Dolev Tidhar

SKETCH fashion store by Oron Milshtein Tel aviv 05 SKETCH fashion store by Oron Milshtein, Tel aviv

Chanel pop-up boutique, Cannes
Pop-up shop concepts may have sprung up from humble beginnings, but there is...
Patta store, Amsterdam
After opening the Precinct 5 boutique in an old police station in 2009 as an...
HAIRDRESSER! Permy Mi Jang Won salon by M4 Interior Design, Suji-gu - Korea
M4 Interior Design Architecture have designed the Permy Mi Jang Won salon in...
Pesaro flagship store by Arboit, China & Taiwan
Pesaro is a fashion brand characterized by a “couture” style. Since the coll...

One thought on “SKETCH fashion store by Oron Milshtein, Tel aviv

Leave a Reply

  • бизнес идеи
  • бизнес план
  • бизнес портал