PANORAMA Berlin 2013 Winter – HAUBER by AVENUE A

April 2nd, 2013 by retail design blog

Picturing the vault between tradition and modernism has been the basic approach in the design process. Given partition walls were transfered into space forming elements to assimilate the three essential issues the collection, rough treated oak planks and bright twisted copper wire encased by a matt finished frame.

An exaggerated product display similary holding the twisted copper wire in the middle was designed to create recognition value and a landmark inside the exhibition hall. The fleecy dark brown Poodle in combination with raw knitted seating balls suggests a homelike feeling. Light was disposed to indicate a warm and decent atmosphere while enlightening the twisted copper wires.

Design concept: Nico Hofmann / Publicmotor GmbH & Philip Jin Honermann / AVENUE A






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