WOODEN STORE INTERIORS! adidas originals shop-in-shop at Footaction, Houston

April 2nd, 2013 by retail design blog

And while hipsters in Paris rejoice over the opening of a new adidas concept store, those in Houston were up for a different retail treat by the sportswear giant. Its lifestyle label adidas originals has forged a collab with sportswear retailer Footaction, and set up a unique retail concept for both brands at the latter’s store at Willowbrook Mall.

The first shop-in-shop of a series of five opening at existing Footaction locations across the states, the shop-in-shop concept is called adidas originals collective by Footaction and features a New York-inspired sophisticated design with subtle lighting, polished timber, metals and leathers, spiced up with custom city colours, street culture-inspired art, typography, interactive digital features and in-store gigs by various artists.

The shop-in-shop carries exclusive adidas originals products, and shoppers have the opportunity to find the perfect look in the interactive digital look book, check the artwork from local artists in the art space.

http://superfuture.com/supernews/houston-adidas-originals-collective-by-footaction-shop-in-shop

3×1 Denim shop by Scott Morrison, New York City
The name is derived from denim’s standard weaving construction, the 3×1 RHT ...
Nixon store by Displayit Inc, San Diego
The action sports lifestyle brand opened its San Diego location with the cha...
Step by Step sneakers boutique by yet|matilde, Turin
The new sneakers boutique Step by Step, recently opened in the Turin city ce...
Maka store by LANGE & LANGE, Warsaw
Maka Store is a new, unique buying experience. Hand-picked pieces from leisu...

Leave a Reply