cylk origami visual merchandising by Twocan, Melbourne

April 18th, 2013 by retail design blog

Inspired by the form and colour of the AW13 cylk collection, Twocan have envisaged a unique installation that compellingly fuses design, sculpture and fashion. Cylk’s flagship store on Chapel Street has been filled with cascading origami modules, that, with a gradient of coloured paper arcing through the space, conveys a natural sense of movement. The use of origami as a production method, along with PEFC Australian made paper, pays tribute to the craftsmanship of cylk garments, whilst also aligning to the brand’s commitment to raw elements and natural fibres.

Crystal and rock formations (reflecting the range’s digitally printed fabrics), and stalactite shards of folded paper also inhabit the space, combining to create a majestic cave in which the cylk customer is encouraged to explore.

Installation in collaboration with Studio Two-Can, using Spicers Paper Optix Range.
Winter 2013: In a commitment to supporting the Australian Fashion community, Melbourne based fashion label cylk will showcase its ‘Made in Melbourne’ capsule collection at this year’s L’Oreal Melbourne Fashion Festival, highlighting the label’s ongoing initiative to support the Australian manufacturing industry.

Recent research findings show that more than half of the population purchase products made in Australia, based on country of origin. With the ‘Made in Melbourne’ collection 100% Australian Made, cylk aims to increase the percentage of each seasonal collection made onshore from fifty percent to eighty percent over the next twelve months.

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