Head over heels is the Chic Outlet´s shopping international project held this spring in 9 European villages. (Madrid, Barcelona, London, Paris, Milan, Frankfurt, Munich, Dublin and Brussels).
Stephen Jones, one of the world´s most renowned milliner´s was the ambassador and mentor for this exciting project, where, also on exhibit are some unique pieces like the irresistible Cake Hat Stephen designed this exclusively for Madonna for a Vogue cover shoot in the 90’s.
Las Rozas Village and La Roca Village Village created a platform to support Spanish milliners and shoe designers via 2 pop up stores offering their collections for a period of 1 or 2 months.
U LA LA Events developed this pop up project and created an exclusive concept and design, interior design, decor and all the elements of the Retail design. Additionally the company will hire the staff and run the day to day operations..
The best milliners in the countries will united in this project and contributed exclusive handmade hats such as: Conchitta, Cristina De Prada, Pablo & Mayaya, Mabel Sanz, Charo Iglesias, Nina Pawlowsky, amongst others.U LA LA Events worked hand in hand with their commissioning client Value Retail to offer a concept that would create great press coverage and attract the fashionable target and increasing footfall in both centres.
The monochrome design of the shop helped to maintain the minimalist effect so that the colourful and dramatic products on display were immediately brought to the shopper´s attention. The whole shop was painted in white including the furniture and all the props in the shop. The pop up shop is a mixture of vintage furniture and focus was given on creating a museum or art gallery feel to the shop. A mini site accompanies the launch of the shop with detailed info on the project and this can be accessed via the ipads in the shop..