Nike Free 2013 installation by Studio-at-Large, Beijing

April 23rd, 2013 by retail design blog

Nike running shoes were suspended around an illuminated track as though on the feet of eight invisible athletes for this installation at Beijing’s 798 arts district by Shanghai design office Studio-at-Large. As a one-day launch for the 2013 Nike Free collection, the installation presented the different colour combinations of the shoes around a five-lane running track, with some appearing frozen in motion while others lay flat.

A dark-tinted mirror mimicking the shape of the track was positioned directly above and brightly coloured garments were suspended around the perimeter like a row of spectators. Entitled The Track, this installation was the second of three zones designed by Studio-at-Large for the Nike Free launch event.

The first was an exhibition designed to explain the history of the collection using a system of triangular display stands. The Finish Line was the third zone in the space, where visitors were invited to sit on rows of benches and use headphones to listen to speeches from different athletes.

http://www.dezeen.com/2013/04/19/nike-free-2013-installation-by-studio-at-large/

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